An upcoming influencer marketing startup sought a compelling strategy and brand identity to appeal to both TikTok influencers and e-commerce beauty brands eager to leverage influencer marketing. The challenge was to create a brand that resonated with TikTok’s dynamic aesthetic while maintaining a distinctive and memorable personality of its own.

Solution
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Working side-by-side with TokSuite’s CEO and COO, I translated their vision into a vibrant brand identity rooted in strategic insight.

Research into the influencer space revealed that women lead in both beauty e-commerce and content creation, and that Gen Z and young Millennials gravitate toward bold, saturated colors that reflect self-expression. These findings shaped a visual identity designed to resonate with influencers and attract beauty brands seeking genuine, culturally aware connections.

Results
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They were able to launch with confidence and establish engagement with their intended audience.