A new e-commerce brand, focused on sustainable packaging, was looking to compete in the very competitive health and beauty space on Amazon needed a proper brand identity. The goal was to attract an audience who cared about organic lip balm products made from real beeswax.

Solution
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As an extension of the small team, I collaborated closely with the CEO of Farm & Bee to shape a brand identity that brought their farmhouse vision to life.

Through in-depth research on the target audience and competitors, we aligned on a rustic, authentic personality for the brand. I created a mood board capturing the farmhouse essence, designed a hand-drawn logo inspired by barns and beehives, and curated a muted color palette that unified the product line and reflected the brand’s aesthetic.

Results
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This cohesive brand identity was integrated into their Amazon listing images, resulting in a consistent and engaging visual presentation. The brand gained early traction, increased initial sales, and built trust with customers and partners. The polished design allowed the client to confidently approach retailers and set a solid foundation for future growth and continued success.