A kitchen brand came to me looking to have a brand refresh as they were scaling their product line and company. They needed a fresh look that simplified and united their existing products and that would allow them to expand into their future kitchen products. Additionally, they aimed to create a sub-brand to strategically position their milk frothers within a niche market, allowing for more targeted branding, specialized marketing, and stronger appeal to coffee enthusiasts and home baristas.

Solution
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Collaborating closely with the founder to shape the brand direction, and later with the Director of Operations to execute it seamlessly, I helped create a distinct visual identity designed to stand out in Amazon’s crowded kitchen category.

Together, we analyzed the competitive landscape and identified opportunities to differentiate through bold, thoughtful design. I also worked with their internal team to establish detailed design standards, ensuring consistency across all future product rollouts.

Results
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Since creating their brand identity, their company has grown to an 8-figure brand, with over $13,000,000 in annual sales and has dominated the kitchen market on Amazon. Their other sales channels include being featured on the home page of Target.com, and selling through Target retail stores, Walmart, Kohl's, Macy's and Home Depot. The package design I created for their top-selling product of milk frothers has become the leading example on Amazon that many other kitchen brands selling milk frothers have copied. This product listing has over 55,000 reviews dominating the market. The design standards guide I created has been used in each of the packaging, listings and collateral assets created by their internal design team since.