A whole-food supplements company aimed to rebrand their packaging due to their existing designs feeling generic and attracting only price-focused shoppers rather than those seeking premium quality ingredients. The challenge was to elevate the brand's visual appeal to reflect its commitment to wellness and high standards.

Solution
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Working in strategic collaboration with the marketing team, I helped realign the brand with its natural roots, ensuring every design element reflected its core values.

Drawing from its founding principles, I developed style guides that elevated the brand from a bargain look to one that felt premium and authentic. This strategic refresh included revamping product labels, listing images, and digital touchpoints, positioning the brand as the go-to for customers seeking high-quality natural supplements.

Results
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The rebranded packaging launched to positive feedback from customers and led to an increase in her sales, due to attracting the right audience. The refreshed visual identity successfully elevated the brand's perception, helping it stand out in a competitive supplement market.