A natural skincare brand was struggling with their sales leveling out and wanted to have a brand refresh to connect with their target audience. They also were looking to refresh their sub-brand for baby products as they weren't selling these hardly at all.

Solution
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Partnering closely with the VP of Marketing and Digital Ad Manager, I identified gaps in visibility and brand perception by analyzing the Amazon keyword landscape.

Their outdated design made the brand feel amateur, misaligned with its quality. Through testing and research, I developed a refreshed color scheme that captured the brand’s evolved personality while still highlighting its commitment to natural ingredients.

Results
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They were able to proudly showcase their updated designs with an increased click-through rate by consumers and saw an uptick in sales as a result, particularly in the baby brand product line.